Itus was set up in the year 2017 by Naveen Chandramohan. The foundation of Itus was to focus on investing in growth-oriented companies while focussing on innovation. This focus-led growth can come from a combination of technology, product, customer experience, distribution and network. Throughout Naveen’s career, he observed that analysts focus on valuing companies using a linear framework of multiples which would not be suitable to the real world where things are non-linear. By researching across sectors, industries and market caps, Itus seeks to identify companies that are leading and benefiting from growth-led innovations around consumers, technology, pharmaceuticals, manufacturing platforms and financial services. Itus offers one fund which is a multi-cap focussed investment across sectors in India. The fund is structured as a Portfolio Management Service (PMS).